Fireflies & Fairytales was created to provide classic, high quality clothing and gifts for infants and children. We are a uniquely Southern-styled store that seeks to provide superb customer service and exceptional products.

Fireflies & Fairytales was founded in 2006 by three sisters, but the dream began long before that. Growing up in Southern Alabama, Bryson, Mary Ann, and Beth would sit on the back porch watching the fireflies and dreaming of one day opening a children's store.

Since then, a lot has changed, but in February of 2007, our childhood fantasy became a reality. Now, we’re all together using our unique skills to create a different kind of children’s shop—one where you’ll find new looks in traditional clothing for both infants and children, mixed with smiling faces that offer Southern charm.

Shop online or visit our store in Birmingham, Alabama off Highway 280 in The Village at Lee Branch beneath the Santa Fe Day Spa. Contact us today!

Click here to learn more about the Fireflies & Fairytales Foundation, benefiting children of cancer victims.